Google Ads management
Paid search that pays for itself.
We build, manage and continually optimise your Google Ads account so every dollar of ad spend is working. Conversion tracking is set up from day one, so you can see exactly which campaigns, keywords and ads produce calls, forms and enquiries.
What’s included
What we do for you
- Account audit and campaign structure
- Keyword, audience and negative-keyword strategy
- Ad copy and asset creation with ongoing testing
- Conversion tracking with Google Tag Manager and GA4
- Search, Performance Max and Display remarketing
- Bid and budget optimisation
How we work
Our Google Ads process
Audit & plan
We review any existing account, research keywords and competitors, and agree your goals, budget and what counts as a lead.
Tracking first
We set up conversion tracking with Google Tag Manager and GA4 before launch, so campaigns are judged on enquiries, not clicks.
Build & launch
We structure campaigns, write the ads, add negative keywords to block wasted searches and go live.
Optimise & report
We refine bids, keywords and ads (monthly on Basic, weekly on Standard and Premium) and report your cost per enquiry in plain language.
What to expect
Timelines and results
Campaigns can start bringing in enquiries within days of going live. The first four to eight weeks are a learning period while Google’s bidding gathers data and we cut wasted spend, so cost per enquiry usually improves after that.
Results depend on your budget, how competitive your keywords are, your offer and how quickly enquiries are followed up. Standard includes $250 a month of ad spend and Premium $350 a month; on Basic, ad spend is paid directly to Google.
FAQ
Google Ads questions
How much should I spend on Google Ads?
It depends on how competitive your keywords are and how many enquiries you need. We recommend a starting budget in your proposal. Standard includes $250 a month of ad spend and Premium $350 a month; spend above that is billed at cost with your approval.
How quickly will I see results?
Ads can show and bring in enquiries within days of launch. Expect a four-to-eight-week learning period before cost per enquiry settles, as bidding learns and we remove searches that don’t convert.
What is conversion tracking and why does it matter?
Conversion tracking records the actions that matter, such as enquiry forms and, on Premium, calls. It shows which campaigns, keywords and ads produce leads, so budget goes to what works instead of what gets clicks.
What’s the difference between Google Ads and SEO?
Google Ads buys a place in the sponsored results and stops when the spending stops. SEO earns unpaid rankings that keep working but take longer to build. Most clients use both: ads for enquiries now, SEO to lower the cost per enquiry over time.
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Learn more →Let’s talk about Google Ads.
Tell us about your goals and we’ll come back with a clear quote.
